Storyteller Overland Announces Sam Grimes As Chief Legal Officer

Storyteller Overland, an industry leader in the class B RV and adventure vehicle manufacturing space, recently named Sam Grimes to the position of Chief Legal Officer. Sam has acted as a legal advisor to Storyteller since its inception and has more than six years of experience representing private and public companies in business law.

"When Jeffrey Hunter and the founding team came to Burr & Forman at the end of 2018, I knew there was something special about Storyteller,” Sam said. “I did not know what the future would hold, but I did know that the team was amazing to work with and had an inspiring business plan.

“I've been proud to represent Storyteller during its rapid growth, and I'm honored and excited to be directly engaged in helping write its next chapter."

Sam previously practiced in the Corporate & Tax group of Burr & Forman LLP, where he represented private and public companies — particularly in the areas of business formation and reorganization, private placements, mergers and acquisitions, corporate governance, and commercial contracting and disputes. Sam spent over a year in a secondment position with the legal department of Mercedes-Benz U.S. International, Inc., and he focused much of his practice in the automotive industry. Sam was listed in Best Lawyers: Ones to Watch in America: Mergers and Acquisitions Law (2022).

“It is rare to find someone who is equally adept in walking between the worlds of calculating and taking the proper risks necessary to innovate and grow a business, while at the same time recognizing the need to mitigate and minimize those risks in the marketplace," said Jeffrey Hunter, CEO of Storyteller Overland. "Sam Grimes is that rare individual, and we at Storyteller have been blessed to have his legal insight and acumen involved at every step of our growth since the earliest days. We are grateful to now have him on board with us full time and full tilt as we continue to build for the future.”

Sam graduated with honors from the University of Alabama School of Law, where he was a Dean’s Scholarship recipient and a Senior Editor of the Alabama Law Review. Prior to attending law school, Sam worked as an analyst for the Economic Development Partnership of Alabama. He graduated summa cum laude and Phi Beta Kappa from the University of Alabama with degrees in Economics and History.

About Storyteller

Storyteller Overland is a Birmingham, AL based authentic outdoor lifestyle brand with a strong, industry-leading presence and reputation for innovation in the burgeoning Class B RV and adventure vehicle manufacturing space. Founded in 2018 by a stellar team of custom vehicle manufacturing veterans and outdoor lifestyle enthusiasts, the company’s prime directive is to constantly inspire and equip its growing community of roadtrippers, vanlifers, and overlanders with the proper gear, resources and mindset to “Live Free. Explore Endlessly. Tell Better Stories.” Along with its flagship MODE 4x4 adventure van series, Storyteller Overland offers a unique see-through pricing model coupled with a style of customer service and community engagement that provides an unprecedented level of on-demand technical and warranty support for all of its owners out on the open road and beyond. For more information, visit or email

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