New Merch Launch!

You've been asking about our new sweatshirts and hats. We're excited to announce our new merch is now available for purchase!

APRIL 3, 2023 | BY INGRID SCHNADER

I was walking out of an elevator in Florida when someone stopped me, pointing to my sweatshirt.

"Storyteller Overland – I've heard of them," he said. "They make some awesome rigs. Do you have one?"

I smiled so big. It makes me incredibly happy to see people out in the wild catching on to what Storyteller is doing in the adventure van space. "No," I said. "I work for them though."

Why do we wear the logos of our favorite brands so proudly? It's because we want people to know what kind of community we're a part of. It's a symbol that says, "I prioritize a life of endless adventure and telling better stories." And with this new launch, we've got about 18 new ways for you to show the world you're a part of the Storyteller community.

I got home from Florida and we took photos in our new merch at Oak Mountain State Park, which is a short drive away from Storyteller Overland's headquarters in Birmingham, Alabama.

Temperatures were in the 40s, so taking photos in our Mountain Biking Bear and Retro Raccoon t-shirts was a little uncomfortable. But it was perfect weather for our sweatshirts and beanies.

I decided we needed a little music, so I grabbed a Furrion bluetooth speaker out of one of the vans and turned on some pop music from the early 2000s. Thus our photoshoot turned into a dance party.

We've got three types of beanies in our new release. The suede patch beanies (black, navy, orange) show off the Storyteller logo front and center, while the knit beanies (grey, orange, navy) have a small tab on the side with the Storyteller logo.

Then we also have a beanie for those who love the Storyteller stripes as much as we do: the striped beanie was originally part of our Christmas gifts to investors and early MODE owners, but you all loved them so much on social media, so we're excited to offer them for sale to you now!

We've had a lot of you request new trucker hats, especially after our California Summer Trucker Hat went out of stock. We get it: there's nothing better for those long cross-country drives than a good trucker hat!

Our new trucker hat comes in three colors (black, orange, navy) and has a leather Storyteller logo patch front and center.

We've also got a new five-panel Starry Night flat bill hat, perfect for every day (and every night!).

The new sweatshirts have such a hold on me. I love the Grey STO Crewneck so much that I bought one for my husband, too. I also have the Storyteller Mountains Hoodie in yellow, and when I say this goes with everything, I'm not kidding. I wear it almost every day!

We also have a navy hoodie with the Storyteller motto displayed in bold lettering on the back: "Live Free. Explore Endlessly. Tell Better Stories." This motto is what Storyteller employees, van owners, and members of the community live by every day. It also has a small Storyteller logo printed on the front.

Finally, we're also putting a spotlight on our woodland creatures merch, which we added to the website earlier this year. We've got Rocky the Retro Raccoon, who looks like he's about to go for a workout, available on yellow and charcoal t-shirts.

There's also Matches the Mountain Biking Bear, available on olive and navy t-shirts. I know so many people within the Storyteller community who love their bikes as much as they love our vans, so this is the perfect combo of both lifestyles!

I also love the Bear Racing Bandana, which looks just as good on dogs as it does on humans.